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Toblerone is a chocolate bar made by Kraft Foods, who acquired former owner Jacobs Suchard in 1990. It is well-known for its distinctive packaging, its prism shape (triangular prism or pentahedron) and its ubiquity in duty-free shops.

The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergères created as the finale of a show that Theodor saw.

Toblerone was created by Theodor Tobler (1876 - 1941) and Emil Baumann in Bern, Switzerland in 1908. They developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape. The product's name is a portmanteau combining Tobler's name with the Italian word torrone (a type of nougat). The image of a bear is hidden in the Matterhorn mountain symbolizing the town of its origin.

Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1906. The Toblerone brand was trademarked in 1909, at the Federal Institute for Intellectual Property in Bern.

The Tobler company was independent for many years. In 1970, it merged with Suchard, the makers of Milka, to become Interfood. A merger with the Jacobs coffee company in 1982 created Jacobs Suchard. Kraft acquired the majority of Jacobs Suchard, including Toblerone, in 1990.


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