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Nvidia is an American global technology company which specializes in the development of graphics processing units and chipset technologies for workstations, personal computers, and mobile devices. Based in Santa Clara, California, (although widely cited as an Asian company in international press, it is based in the USA and traded in US-based Nasdaq as a Global Select) the company has become a major supplier of integrated circuits (ICs), graphics processing units (GPUs) and chipsets used in graphics cards, personal-computer motherboards, and video game consoles. Competitor ATI Technologies (AMD Graphics Group) and Nvidia dominate the computer graphics market to the point that other manufacturers have been forced to niche markets. Nvidia's flagship GeForce graphics products are in direct competition with ATI/AMD's Radeon graphics products.

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